We’ve crunched the numbers on the sales for Petimo Mother’s Day designs and I have to say I’m absolutely delighted with the results!
In our shop at Narborough Hall for example, this Sweet Hearts design (MSH005 above) was our overall best seller. Many more followed closely. In fact, Petimo designs occupied 11 of the top 20 spots for Mather’s Day!
This has blown me away to be honest as thats up against very strong competition from many of the top UK publishers. I’m incredibly pleased to see my designs really holding their own here.
I’ll be continuing with all these designs for my 2024 Mother’s Day collection, so you’ll get a chance to try them out yourself. I’ll also be adding many more. I already have loads of ideas sketched out to be worked on ready for launch later in the year.
And even better, I’ll be converting the most popular designs into everyday cards too so you’ll be able to sell them all year round! I’ve already developed MSH005 into a Mum Birthday card, an open Birthday card, and a New Baby Girl card! Its up to you to choose your fave options.
Scroll down to see the rest of our top ten Mother’s Day designs from 2023. I’m predicting I’ll have many many more for Mother’s Day 2024!
2. OLTM007 Lovely Grandma - A brilliant seller for Mother’s Day and even better this card sells all year round!
3. MC104 Beautiful dusky pink and vintage style flowers make this a classic best seller. Again, not just for Mother’s Day you can continue to sell this design long after spring seasons have passed.
4. OLTM008 Special Nana - After Grandma, Nana is our next most popular term. What’s the favourite in your part of the country? For 2024 I’ll be including Nanny, Gran & Granny, is there anything else you’d like me to produce? Let me know in the comments.
5. In a lovely lilac rose pink BL007 Blossom To a Special Mum is now also available as a wedding card (BL009)
6. It doesn’t always have to be pink! Although it’s a best seller, pink isn’t for everyone so for the mum who likes to keep things simpler there’s this simple design LW008 in my Little Words range.
7. We’ve got to position 7 before we’ve got a design that actually says Happy Mother’s Day! I think that’s largely due to the fact that a lot of people want to say something a bit personal and meaningful, “Happy Mother’s Day” doesn’t tell anyone how wonderful or special they are, but of course, MSH001 is a beautiful design featuring pretty watercolour flowers so it still sells really well.
8 SS021 Best Mummy Ever is a pretty card from my Something Simple range. Although you’d think children might be drawn to childish motifs, it’s normally the dads who are actually choosing. Even when it is the children picking the card, even quite young ones realise they’re trying to find something that mummy will like and not just what they like themselves, this card fits the bill perfectly.
9 Another Mother’s Day caption here, this one from my Olita range OLTM003. Again its a bit less pink but still very pretty. A wildflower border with butterflies and bugs is perfect for any mum.
10 Back to pink for the final design in our top 10 and its Special Grandma from Ma Cherie collection (MC105). Once again showing how important it is to offer more cards for just for mums on Mother’s Day. If you have Grandma, Nana, Auntie and more on offer, your customers will be tempted to buy several cards rather than just the one, spreading happiness to their loved ones and to you too with those lovely extra sales!
Looking ahead to 2024
Mother’s Day 2024 in the UK is an early one, Sunday 10th March 2024! So you’ll need to be ready to power up your Mother’s Day marketing absolutely immediately after Valentine’s Day (if not before).
I’ll be launching my Petimo Mother’s Day Card Collection for 2024 early so you can browse and plan your card displays whenever is the best time for you.
For those who like to be extra prepared, Mother’s Day 2025 is 30th March. This will be a much more civilised timescale and give us card and gift retailers a lot more opportunity to make the most of this fantastic seasonal event. I’ll have yet more cards to delight your customers then too, watch this space!
Sophie x