Eco Friendly Foundations

Petimo is founded on sustainable principles. We're committed to designing beautiful greetings cards which your customers will love even more because they can buy them with a clear conscience.

FSC Papers

We have carefully chosen beautiful papers with excellent eco credentials for each of our card ranges. All our paper is FSC certified. On top of this we ensure that at least some of the product contains recycled materials wherever possible. This ranges from 40% to 100% recycled paper. Using recycled material makes the most of precious forest resources and reduces the pressure to harvest more trees.

Post Consumer Waste

For some of our card ranges, eg. Ma Cherie, Fleur and Little Words, we’ve used a pioneering specialist paper for our cards. It utilises disposable paper coffee cups destined for landfill and transforms them into beautiful board. 

Using CupCyclingTM technology, 90% of the waste from each cup is converted back into FSC certified paper fibre. Every sheet of paper contains at least five upcycled coffee cups. The remaining 10% of waste - which is plastic - will become something else entirely. It is a zero waste process, so the more of this paper we use, the fewer cups go to landfill or incineration. This board is manufactured in the UK, further reducing its carbon footprint and contributing more to the UK economy.  

Carbon Balanced

We’re working on ensuring all our paper use is balanced through the charity World Land Trust. We want the environmental impact of the paper we use to be balanced by protecting precious native forests around the world. We’ve chosen to support World Land Trust rather than a commercial offsetting company because we believe that preserving the delicate eco systems of existing ancient native forests is more important than merely planting new trees. 

On our way to Carbon Zero

It’s also our mission to for Petimo to be completely carbon zero. We’ve put in a lot of research and energy into making sustainable choices from the get-go so we’re not far off that goal already. One day we hope to be carbon positive through our support of the World Land Trust. Watch this space for more details. 

Bio Cello or Eco Sticker, its your choice

In an ideal world our greetings cards would be sold completely naked without any further packaging. But, we know the reality of retailing means that cards and envelopes need to be kept together and sometimes need extra protection too. We offer the option of compostable cello bags or you can opt for card and envelope to be secured with an eco sticker, or you can choose naked.

And that’s not all!

We’re always looking for more ways to minimise our environmental impact. Here are some of the other things we’re already doing;

• All of our cards are recyclable
• We avoid excessive foil and glitter which make recycling harder
• Our cards are printed in the UK, with vegan-friendly inks
• The printing presses are carbon neutral
• You can choose to have your cards unwrapped or in a biodegradable cello
• Our delivery partners are carbon neutral 
• All our paper is FSC certified meaning sourced from forests which are responsibly managed 
• The majority envelopes are made from recycled paper

The Life Cycle of Greetings Cards

So, before paper becomes one of our cards, it’s already partly had a previous life (maybe as a coffee cup). And once you’ve given it a second life when you’ve written and sent it, we like to think of the many more ways it will live on.

Greetings Cards Preserve Precious Memories

I’ve kept so many special cards over the years and love going back through them from time to time to relive the memories. But even I can’t keep them all! Thankfully, there are so many ways to re-use and repurpose a card.

Reuse & Repurpose

Simply cut the back off and it can be resent as a postcard or made into a gift tag. There are dozens of more ways that greetings cards can be used by crafters and makers to create bunting, wreaths and so much more. 

Recycled Again

And after as many incarnations as you can imagine, it can still be recycled afterwards! Paper, by its very nature, is one of the world’s most sustainable and renewable materials. Continually recycled and natural, it can repeatedly be brought back to life and repurposed.

“There aren’t many industries around that can aspire to becoming genuinely sustainable. The paper industry, however, is one of them; it is inherently sustainable.”